Avon History
Avon was established in the USA over 120 years ago by a 28 year old door-to-door bookseller, David McConnell. He discovered that the rose oil perfumes he was giving away as an added customer incentive were the very reason women were buying his books. The scene was set for him to realise a big dream, a fast-moving product line of superior quality merchandise, sold by a vast network of spirited entrepreneurs direct from the manufacturer to the homes of consumers.
The California Perfume Company was founded, with a line of five floral fragrances, and a range of everyday essential items. All items were backed by an unconditional, money back guarantee – something still upheld by Avon. In the early days, products were sold by showing customers a sample case. As the range of products grew the company published its first brochure after about ten years, a business tool that is synonymous with Avon today.
The California Perfume Company was founded, with a line of five floral fragrances, and a range of everyday essential items. All items were backed by an unconditional, money back guarantee – something still upheld by Avon. In the early days, products were sold by showing customers a sample case. As the range of products grew the company published its first brochure after about ten years, a business tool that is synonymous with Avon today.
The world’s first 'Avon Lady'
Mrs P.F.E. Albee of Winchester, New Hampshire, was hired by McConnell in 1886 to help develop the early selling model that would become the foundation for a global business. Mrs Albee sold products and recruited other women as depot agents, becoming the role model for the Avon Representative of today.
David McConnell offered a unique way for women to take control of their lives and move towards economic independence at a time before women had the right to vote and when most were expected to remain within the home rather than earn a living.
David McConnell offered a unique way for women to take control of their lives and move towards economic independence at a time before women had the right to vote and when most were expected to remain within the home rather than earn a living.
Avon calling
With global aspirations and during a visit to England, McConnell was struck by the beauty of the countryside surrounding Stratford-on-Avon, and introduced a product line called Avon comprising a toothbrush, talcum powder and vanity set. In 1939, the company’s name was changed to Avon Products Inc.
With the 1950s becoming the age of television, the famous ‘ding dong – Avon calling’ fanfare was first heard on US television in 1954. Further global expansion accelerated in the latter part of the decade, paving the way for entry into Europe
With the 1950s becoming the age of television, the famous ‘ding dong – Avon calling’ fanfare was first heard on US television in 1954. Further global expansion accelerated in the latter part of the decade, paving the way for entry into Europe
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